Atlas Logistics

An identity that had to work on a truck at 80 km/h.

Most people meet this brand on the highway, for about two seconds.

That set the rules. Heavy letters, high contrast, nothing thinner than a finger at full size.

[Signage first]

I designed the warehouse signs before the business card. If it reads from across a loading bay, the small things are easy.

Two seconds is enough if the letters are big.