Fresh Basket

A grocery storefront rebuilt around the weekly reorder.

Most customers buy the same twenty things every week. The old store made them search for each one.

I rebuilt the theme around a single idea: your last basket, one tap away. Everything else on the page supports that.

[The reorder drawer]

It opens from any page, remembers quantities and flags anything out of stock before checkout, not after.

Reorder flow, recorded on a mid-range phone