- [Year]
- 2025
- [Role]
- Direction, design, animation
- [Tools]
- After Effects, Illustrator, Audition
- [Tags]
- Ad, 2D
Neon Parcel
A 30 second launch film for a same-day delivery brand.
[The problem]
The team had a new name, a new colour and eleven days until launch. They also had no footage. Everything had to be drawn.
So the parcel became the lead character. One box, one continuous move through the city, and the brand colour arriving only in the last five seconds.
[One rig, forty shots]
I built a single box rig with controls for squash, tilt and tape. It took a day up front and saved about four at the end, when the edit changed twice.
Launched on time, with two cutdowns we did not plan for.