Tidewater Coffee

Twelve coffee bags that read as one family on a shelf.

Twelve origins, twelve bags, and a roaster who changes the range every season.

The system fixes the layout and frees the colour. A new origin needs one new swatch and a name, not a new design.

[The label grid]

Origin, process and roast date always sit in the same place. Regulars find what they need without reading the whole bag.